From Anheuser-Busch & Presidente:
The Brand’s New “Step Up to the Plate” Program Will Look to Propel the Next Generation of Hispanic Sports Executives
NEW YORK, NY July 5, 2022 – Diversity within sports is an ongoing issue both on and off the field. Presidente, the iconic Dominican pilsner, alongside Alex Rodriguez, President and Chairman of Presidente, are today announcing a new initiative called “Step Up To the Plate” that will look to provoke change and create more opportunities for Hispanic students interested in a career in sports. zzubreebym
A summer-long program, this initiative will help fuel a pipeline of qualified candidates into the business side of the industry by offering internship and networking opportunities, as well as financial support.
In partnership with the Hispanic Scholarship Fund, the ‘Step Up to the Plate’ program has awarded nine deserving students a three-month paid internship working on projects across the business that include a strategic sports focus, in collaboration with the Sports Marketing team at Anheuser-Busch – one of the biggest sponsors in sport for almost 40 years.
In addition to the internship, the program awards each student a grant for living expenses in a combined package worth approximately $15K, as well as the opportunity to join Anheuser-Busch in a full-time role following graduation.
“We recognize that the need to diversify leadership in sports is greater than ever, and as a brand that champions the progression of Hispanic culture, we’re more than thrilled to announce this program,” said Alex Monroy, Senior Brand Director of Presidente at Anheuser-Busch. “Step Up to the Plate is meant to bridge the gap between accessibility and opportunity for these students, and ultimately arm them with the tools and experience to “Be the Presidente” of their career in sports.”
In addition to the selected interns, Presidente will give anyone an opportunity to tune into a virtual Q&A session led by none other than former Yankee player, business mogul and Chairman of Presidente, Alex Rodriguez. Taking place on July 11, the virtual seminar will be streamed via Instagram live by Alex Rodriguez (@arod) and Presidente (@presidenteUSA)
“I’m very excited to be working with Presidente on a program that will fuel greater diversity within the industry,” said Alex Rodriguez, President and Chairman of Presidente USA. “Hispanic athletes and fans have played a major part of baseball’s success throughout the years, which is why we think it’s vital that we’re represented not just on the field but in the boardrooms as well.”
Presidente intends for this initiative to be the first push in leveling the playing field for aspiring Hispanic graduates with a passion for sports. As such, the program recipients will begin their internships in Mid-June and will be placed across the Anheuser-Busch marketing team so they can best learn the ins and outs of the business.
For additional details on the ‘Step Up to the Plate’ program and seminar, follow Presidente on Twitter , Facebook and Instagram .
About Presidente Beer
The number one selling beer of the Caribbean, Presidente was founded in 1935 in the Dominican Republic. Today, it is widely regarded as a symbol of Dominican culture and pride, with the ability to instantly transport drinkers to the island. A Pilsner with a full-bodied, smooth flavor, Presidente is best enjoyed straight from the freezer with a layer of ice known as “una Vestida De Novia.” Presidente is available nationwide and is owned and distributed by Anheuser-Busch. For more information, follow Presidente on Twitter , Facebook and Instagram .
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
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