From Corona:
Corona offers consumers "sunshine, anytime" with the introduction of Corona Sunbrew 0.0%, the world's first non-alcoholic beer with vitamin D
Starting in Canada, consumers will be able to sample Corona's new non-alcoholic beer during the winter months through Corona Sunbrew 0.0%
LONDON, Jan.5, 2022 - Today, the global Corona beer brand is proud to announce the worldwide launch of Corona Sunbrew 0.0%. This innovative non-alcoholic beer, the first of its kind, contains 30% of the daily value of vitamin D per 330ml serving in Canada. As a new member of the Corona family, a brand that celebrates getting outside and enjoying life in the sun, Corona Sunbrew 0.0% enables consumers to have "anytime sunshine" every season.
"As a brand that was born on the beach, Corona embraces the outdoors in everything we do, because we believe that outdoors is where people best disconnect and relax. The feeling of the sun is one of the things that people like the most. people outdoors and the Corona brand is always innovating to remind them of that feeling, "said Felipe Ambra, Corona's global vice president. "Now, we are delighted to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect with nature, at any time."
According to IWSR, total volume in the no / low alcohol category is projected to grow 31% through 2024. Corona Sunbrew 0.0% offers consumers looking for a non-alcoholic beer a unique new option. Corona Sunbrew 0.0% contains 30% of the Daily Value for vitamin D in Canada and 60 calories per 330ml serving.
Corona Sunbrew 0.0% maintains the essence of Corona; was developed from Corona Extra by extracting the alcohol and then mixing the non-alcoholic beer with vitamin D and natural flavors to arrive at the final recipe. This launch also demonstrates AB InBev's ongoing commitment to smart drinking to help reduce and prevent harmful use around the world.
"After numerous and rigorous testing, Corona Sunbrew 0.0% proudly displays our ability to find solutions, gaps and opportunities for growth as a brand," said Brad Weaver, Global Vice President of Innovation Research and Development at ABInBev. "The journey was not an easy one, as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our continued investment in innovation and research and development, our team was able to create the only beer without alcohol. with vitamin D, providing a unique opportunity in the market. "
Corona Sunbrew 0.0% will be available to consumers in several different phases. The global brand will first launch Corona Sunbrew 0.0% in Canada, precisely at the time of year when most Canadians experience limited sunlight, making it an ideal market to launch an innovation from a synonymous brand. beach and outdoor celebrations. Later this year, Corona will expand its non-alcoholic product offering in the UK, followed by key markets in the rest of Europe, South America and Asia.
Creative agency DAVID Miami has collaborated closely with Corona in the development of Corona Sunbrew 0.0% since its inception, more than two years ago. As a continuing partner of the brand, DAVID proactively pitched the idea for Corona to develop a vitamin D drink.
"Every detail of the project is special. From the product idea to the final campaign. Not every day we have the opportunity to present a product idea and have an innovative customer like Corona buy it, develop it and take it to the next level. It's a true collaborative effort, "said Pancho Cassis, DAVID's global creative director.
To support the launch of Corona Sunbrew 0.0%, Corona will introduce a new creative campaign that captures the enjoyment of "Anytime Sun." A compilation of scenes filmed on a pristine beach in Costa Rica presents the pleasure of outdoor life and the boundless positive energy of the sun. The new Corona Sunbrew 0.0% campaign is based on the feeling of carefree and relaxed. The 360-degree integrated marketing campaign, created by DAVID Miami and director Juan Cabral, inspires consumers to enjoy the Corona lifestyle, best experienced in the sun.
For more information on Corona Sunbrew 0.0%, visit http://www.coronaextra.ca/ca_en/products. Join the conversation on Twitter @corona.
About Corona Global
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide and exported to more than 180 countries. Corona Extra was first manufactured in 1925 at the CervecerÃa Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle that shows its purity and high quality to the world. The artwork found on the bottle is painted, highlighting our commitment to quality in our packaging and our Mexican heritage. No Crown is complete without the file.
As a bonus I’ve added in Corona Non-Alcoholic (0.5%-AbV, 60 calories, 12oz bottles).
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