Yuengling Objecting To Bud Light’s Use of “Next Generation of Beer”

From Lehigh Valley Live:

… Last week, D.G. Yuengling & Son, the nearly 200-year-old Pennsylvania-based brewer, demanded that its much larger rival, Anheuser-Busch, stop using a tagline for its forthcoming Bud Light Next zero-carb beer, noting it closely resembled one already trademarked by Yuengling.

“Get ready for the next generation of beer,” read the Dec. 14 post from Bud Light’s Twitter account, according to a screenshot provided by Yuengling. The same graphic appeared on Bud Light’s Instagram and Facebook accounts that day, Yuengling said.

Yuengling quickly objected, pointing out its own low-carb brew — Flight, introduced in February 2020 — is marketed as the “next generation of light beer.” Yuengling registered that phrase with the U.S. Patent and Trademark Office more than a year ago…

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