From Neshaminy Creek:
BUCKS COUNTY BREWERY GEARS UP FOR 10TH ANNIVERSARY WITH A FRESH LOOK
CROYDON, PA (DECEMBER 14, 2021) - Today, Neshaminy Creek Brewing Co. has unveiled the first look of their new label art that will be rolling out in early 2022. The rebranding is the result of a collaboration between the Pennsylvania brewery and Fried Design Co. in Springfield, Missouri. After nearly a year of working on the project, the brewery is beginning to share the updated branding and labels on their social media channels during what they’re calling, “The 12 Days of Creek-mas.”
The new year will mark Neshaminy Creek’s 10th anniversary and the rebrand is meant to celebrate their decade of brewing and show how the brewery has evolved over that time. Some designs will draw on inspiration from the past while others are completely fresh concepts. Fried’s work is a better reflection of Neshaminy Creek as it is today and expands on their identity while staying true to the brewery’s roots.
“It’s very exciting to finally let the cat out of the bag with the rebrand since we’ve been working on it with Fried for nearly a year,” says Kyle Park, Director of Sales and Marketing at Neshaminy Creek. “The brewery has changed and grown a lot over the past 10 years, and this is just the next step in that evolution. We’ve always been known for our focus on label art so we spent a lot of time making sure we maintained that standard, didn’t alienate everyone that’s come to expect that, but also committed to some big changes that still felt authentic.”
Neshaminy Creek’s year-round “Keystone Series” now features a bold keystone design with spot illustrations that string together each brand’s unique story. The labels for their seasonal “Floodwater Series” will be a bit more adventurous with fully wrapped art, more in line with the brewery’s current labels. Released quarterly, “The Shape of Haze Series” features a new take on the wizard that has become synonymous with that line of beers, with art inspired by flocked blacklight posters. No matter the layout, each label has cohesive elements that work together to be easily identifiable as Neshaminy Creek.
“The Neshaminy Creek project was one for the ages for us. They really let us dive deep on dialing in who the brand is, how it sounds, and how it looks,” says Josh Sullivan, Founder of Fried Design Co. “We wanted to take advantage of the brand equity that NCBC already had, but elevate it and make it a bit closer to home to who the brand is after being in business for 10 years. We drew inspiration from a lot of the brand's history in the music scene, Bucks County culture, and of course the liquid. We're amped on the result and couldn't be more excited to continue working with NCBC for the next 10. Cheers!”
The new branding and designs can be found on a wide variety of merchandise and apparel available at Neshaminy Creek’s Croydon and Dublin taprooms. An updated website will also be launching in January that will be in line with the brewery’s new look.
Fans of Neshaminy Creek should keep an eye on the brewery’s social media channels for more reveals throughout The 12 Days of Creek-mas and updates on when to expect to see the new packaging on shelves.
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About Neshaminy Creek Brewing Company
Neshaminy Creek Brewing Company is an award-winning craft brewery and taproom located just north of Philadelphia in Croydon, PA. They use their DIY ethic to make great tasting beer that challenges both their drinkers’ expectations and their brewers’ skills. Founded in 2010, Neshaminy Creek has grown exponentially over the years and expanded distribution across Pennsylvania, New Jersey, Delaware, Maryland, and New York. In Summer 2020, Neshaminy Creek opened another location inside the Ferry Market located in New Hope, PA where guests can purchase onsite pints and beer to-go. Neshaminy Creek opened their third location inside The Station in Dublin, PA in October 2021. For more information, visit www.neshaminycreekbrewing.com, like them on Facebook (www.facebook.com/neshaminycreekbrewing), follow them on Twitter (@ncbcbeer), and Instagram (@neshaminycreekbrewingco).
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