From Anheuser-Busch:
Savor the Summer Solstice to the fullest with a new protective oil, inspired by the brand’s newest beer, Stella Artois Solstice Lager, to keep skin shimmering and safe, even when the sun shines at its strongest
New York, NY – June 15, 2021 – Nothing beats a sun-filled day indulging your taste buds and your skin with the ultimate summer duo. With the Summer Solstice on the horizon, Stella Artois and prestige suncare brand, Soleil Toujours, have teamed up to release Solstice Shimmer Oil Sunscreen SPF 30 - an all-new sunscreen oil inspired by Stella Artois Solstice Lager to keep skin hydrated, protected, and glowing. It will launch on June 20, the longest, sunniest day of the year.
A beauty debut for the books from the beer brand, this new suncare essential is the idyllic match for its newest permanent addition, Stella Artois Solstice Lager. With subtle hints of citrus, smooth taste, and a crisp finish, no outside occasion with friends is complete without this exceptionally golden lager.
“With such a powerhouse name like Soleil Toujours, we’re glowing over our break into beauty with the launch of our Solstice Shimmer Oil Sunscreen SPF 30 that’s made specially for enjoying the sunny weather with a Stella Artois Solstice Lager,” said Lara Krug, VP of Marketing, Stella Artois. “Now everyone can enjoy the two best accessories for a day of sun-safe fun spent lounging outdoors with loved ones.”
The first-of-its-kind Soleil Toujours Solstice Shimmer Oil Sunscreen SPF 30 is made from key ingredients like Acai Berry, Coconut, Sunflower Seed, and Cotton Seed oils, plus super moisturizer Cupuaçu Butter, which help hydrate the skin and provide antioxidant protection against free radicals caused by environmental stressors such as ultraviolet light and pollution. In addition, it also contains Aloe Leaf Extract, which has anti-inflammatory, antimicrobial, antioxidant, humectant, and soothing qualities, and Vitamin E, a potent antioxidant that helps protect the skin against UV damage. This blend of essential oils, good-for-you anti-aging powerhouses, and high-octane SPF harnesses the power of the sun to leave skin luminous and safe while savoring an exceptionally golden day over a refreshing Stella Artois Solstice Lager.
“Everything we make revolves around the sun, so it made sense to partner with a sun-inspired beer like Stella Artois Solstice Lager to create our new Solstice Shimmer Oil Sunscreen SPF 30,” said Valerie McMurray, Founder, and CEO, Soleil Toujours. “We’re thrilled to join forces to celebrate the sun, all summer long.”
Starting June 20, Solstice Shimmer Oil Sunscreen SPF 30 will be available at SoleilToujours.com. Each bottle will come with a QR code to provide further information about Stella Artois Solstice Lager and the partnership with Soleil Toujours.
Further complementing the Solstice Shimmer Oil Sunscreen SPF 30, loungers can now transform their Stella Artois Solstice Lager into an ultimate accessory to enjoy under the sun. Leveraging the golden hues of the premium Stella Artois Solstice Lager packaging, each 12-pack converts into a stylish visor. To try this sustainable, sun-fun practice, check out the step-by-step instructions here.
Stella Artois Solstice Lager is a premium golden lager triple-filtered for refreshment and smoothness. While crafted in celebration of summer’s longest day, with citrus notes and a crisp clean finish, this beer is now available year-round. Made of only water, barley, and hop extract, it has 105 calories, 4.5 grams of carbs, and 4.5% ABV.
For more information and program updates, follow @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on Twitter.
About Stella Artois
Stella Artois® is part of a brewing tradition dating back to 1366. It is the winner of the 2019 World Beer Award for World's Best International Lager and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 37.4- and 41-degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
About Anheuser-Busch
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
About Soleil Toujours
Soleil Toujours is a prestige sustainable line of sun care with a core focus on protecting and rejuvenating the skin from environmental damage using the cleanest, safest, and most effective formulations all without hurting the earth. Founded by Valerie McMurray in 2015, our products are not just sunscreens, they are ground breaking multitaskers that erase the divide between luxury skincare and serious suncare. We couple powerhouse sunscreen actives with potent antioxidants, vitamins and botanicals to deliver products that are for daily use, not just for the beach. We make SPF powered skincare for living life in the sunlight.
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