From Anheuser-Busch:
NEW YORK, NY May 11, 2020 - Today Anheuser-Busch introduces a new hard seltzer brand to its growing portfolio, called Social Club Seltzer. With 150 calories per 12oz can, it combines three popular cocktail-inspired flavors, including Old Fashioned, Sidecar and Citrus Gimlet, with the sessionability of a seltzer. It’s refreshing, yet complex – a hard seltzer cocktail for those looking for more refined flavors.
The hard seltzer category has grown substantially with an increase of over 300% this year alone*. The Anheuser-Busch innovation team identified a gap for cocktail lovers in the hard seltzer market, with consumer research showing that 83% of cocktail drinkers are interested in a complex and sophisticated beverage**. Enter Social Club Seltzer.
“With the growth of the hard seltzer industry comes consumers looking for new offerings that fit different occasions, so we are excited to introduce a new premium hard seltzer cocktail for fans to enjoy,” said Lana Kouznetsov, VP of Beyond Beer, Anheuser-Busch. “Inspired by the flavors of classic cocktails and combined with the refreshment of a seltzer, Social Club appeals to cocktail lovers who are looking for the flavors they love but in a more sessionable format.”
Each of the flavors is designed to evoke the same sophisticated flavor profile as its cocktail counterpart, but with the format of a seltzer with 7% ABV:
● Old Fashioned - A refreshing take on a classic whiskey cocktail – it balances flavors of blood orange, warm spice, and a hint of smoky oak.
● Sidecar – Inspired by the classic cocktail, it balances rich stone fruit flavor notes with the brightness of fresh lemon flavor notes.
● Citrus Gimlet - Equally fresh and complex, Citrus Gimlet is a blend of bright citrus flavor notes and a hint of juniper flavor.
Starting this month Social Club Seltzer is available at large format and independent retailers across the nation. Social Club Seltzer is sold in a variety flavor 12-pack and individual flavor 6-packs.
There will be more news from Social Club Seltzer in the coming weeks, so to stay up-to-date on the latest and learn more about the product, visit SocialClubSeltzer.com and @SocialClub on Instagram and Twitter.
*SOURCE: Beer Marketer’s Insights 4/2020
**SOURCE: According to a Consumer Survey Conducted by Qualtrics
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About Social Club
Launched in 2020 by Anheuser-Busch, Social Club is a new premium hard seltzer cocktail, with the flavor of a classic cocktail and the refreshment of a seltzer. Social Club is available nationally starting May 4, 2020 in variety 12-packs and single-flavor 6-packs. Social Club has 7% ABV and 150 calories per 12oz can - a sessionable option to the classic cocktails. The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits. For more information, go to SocialClubSeltzer.com and follow along on Instagram. Enjoy Responsibly ©2020 Anheuser-Busch, Social Club™ Seltzer, IRC Beer (Ale in TX), St. Louis, MO 63118.
About Anheuser-Busch
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
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