From Constellation Brands:
Through Constellation Brands Ventures’ Focus on Female Founders program, Constellation has acquired a minority stake in PRESS Premium Alcohol Seltzer. Focus on Female Founders is committed to supporting the advancement of women within Constellation and within the industry through meaningful investments in female-founded and female-led businesses doing disruptive and innovative work across beverage alcohol and adjacent categories. As an independent, woman-led and co-owned brand made of natural ingredients, this quality premium seltzer fits Constellation’s Focus on Female Founders program and the company’s overall high-end strategy.
PRESS was co-founded by Amy Walberg and her business partner Jim Sorenson in 2015 and has already achieved a top-10 position in the seltzer category with its strong product quality and unique premium flavors such as Blackberry Hibiscus, Pomegranate Ginger, Lime Lemongrass, and Grapefruit Cardamom. PRESS is based in Milwaukee, Wisconsin and is made with a lower alcohol by volume (ABV 4%) for consumers who prefer lower ABV drinks, and to allow PRESS’ complex flavors to break through.
Walberg will continue her passion for building the brand as the CEO and principal decision-maker for PRESS.
Terms of the transaction were not disclosed.
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