Here’s your first peek at a new can coming from AleSmith Brewing in San Diego, CA. This is Forgeberry and it will be a “refreshingly tart” raspberry ale that hits a sessionable 4.9%-AbV and 120 calories & 10g carbs per 12oz serving. This is the 12oz can and stay tuned for 2020 release details.
This 17 Jan 2020 update from AleSmith:
2020 is slated to be a grand year for us as it will mark our 25th anniversary, a major milestone! We have some big announcements to make in regards to our company, beer releases, and special events.
However, there's so much we have planned we're going to break the news to you over the course of the year…a year-long celebration. Please read below for our first major announcement and stay tuned by keeping an eye out for our next edition of the Anvil Newsletter! Cheers!
NEW YEAR, NEW BEER!
We'd Like to Introduce Our Newest Year-Round Offering, Forgeberry!
Happy New Year! How are those resolutions going? Whether you're on goal or already planning for next year's resolutions, we feel we have the perfect beer to fit into your new or current lifestyle.
Our first new beer release of 2020 is Forgeberry (4.9% ABV), a refreshingly tart raspberry ale! This deliciously fruity creation combines the sweetness of raspberries with a bright tartness and refreshing drinkability, all within 120 calories per serving.
Forgeberry gets released in our Tasting Room tomorrow (Friday, January 17th) when our doors open at 11AM. Pours will be available on draft with 12oz can 6-Packs, crowlers, and growlers available for to-go purchases. Distribution of Forgeberry will start to hit local bottle shops and bars as early as next week.
With this new fruit-forward, low-alcohol, lower calorie, yet tasty offering from AleSmith, you can forge ahead with any fitness goals you may (or may not) have feeling berry confident that your new craft beverage of choice isn't an excuse to hold you back from being you! It's 2020, keep enjoying AleSmith! Cheers!
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Approaching their 25th anniversary, award-winning AleSmith Brewing Company raises its glass to big new changes… and an exciting new release for 2020!
“As a brewery entering its 25th year and regarded worldwide, it is crucial to keep a fresh look, while maintaining the hallmarks of our brand,”owner Peter Zien says. “We couldn’t be more pleased with the soon-to-be- unveiled rebranding exercise completed with Blindtiger Design of Seattle.”
The new bold and modern designs pay homage to AleSmith’s roots of hand-forged ales, and maintain the anvil as the cornerstone of the AleSmith brand. Beautifully stylized fonts and logo placements create a uniformity of the brewing company’s various labels that are both pleasing to the eye and informative in style. And as always, AleSmith’s customers can expect to encounter a world-class beer pouring from these new cans, bottles and draft handles!
“As a member of the craft beer community and culture, we take a lot of pride in working with one of the most esteemed breweries out there,” says Blindtiger’s Creative Director and Founder, Oceania Eagan. “We knew a brand update was needed to reflect the respect that the brewery has gained over their 25-year history, to better communicate their story within this increasingly competitive market.”
The onset of 2020 also marked AleSmith’s debut of Forgeberry Ale. With its vibrant ruby color and bold “refreshingly tart” taste, this low-calorie raspberry ale is named after AleSmith’s iconic anvil logo and the massive amount of delicious raspberries used in the brewing process. Forgeberry is the company’s first year-round fruited offering and follows on the success of RKS; AleSmith’s popular seasonal raspberry gose.
“Our fans can’t get enough of this beer,” says Ryan Crisp, Director of Brewing Operations. “We are excited to offer a low-calorie option that has a ton of flavor. We spent a lot of time experimenting to hit the perfect balance of sweetness, tartness, and drinkability. And at the end of the day, this is the beer that we all want to drink. We’re pumped with how it turned out and we think beer drinkers of all types will love it.”
Forgeberry hits a sessionable 4.9%-AbV and only 120 calories, and is AleSmith’s answer to a flavorful, well-crafted fruit beer that aligns with the preferences of calorie-conscious consumers. The result is a beer that is refreshing, flavorful and easy-drinking.
Forgeberry is currently available in the AleSmith tasting room and throughout the broader retail marketplace. Look for Forgeberry Ale in stores throughout AleSmith’s distribution network.
AleSmith is clearly starting off 2020 with a whole lotta buzz. Stay tuned for more excitement to come!
About AleSmith Brewing Company
Forged in 1995, AleSmith has been recognized by consumers and critics alike as one of the world’s foremost craft brewing companies behind accolades that include medals won at prestigious national and international beer competitions. In addition to being well established within its hometown of San Diego, AleSmith was acknowledged by the RateBeer community as the 6th Best Brewery in the World in 2018. The brewery is also a three-time winner of the Champion Brewery Award at the San Diego International Beer Competition, where it received a Gold Medal in 2019 for Nut Brown English brown ale. Further recognition for individual beers includes a 2016 Gold Medal for Old Numbskull, and a 2017 Bronze Medal for Wee Heavy at the Great American Beer Festival. AleSmith is celebrating its 25th year in business and occupies a 109,942 square-foot facility with a state-of- the-art brewery. AleSmith’s range of acclaimed beers, which includes Speedway Stout, Nut Brown Ale, and San Diego Pale Ale .394 is distributed in 28 U.S. states and 8 countries.
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