If you follow along with my New Beer Names & Stuff post, you may have already noticed this. On Oct 11th 2019, Anheuser-Busch filed a trademark application for “Originally Crafted For The Holidays” in the Beer category. Even with the diminishing use of the term, I couldn’t help but notice the use of “Craft: or in this case “crafted” standing out. It sounds more like a campaign than a beer so I’ll be watching for the actual use of this trademark to see how this all plays out…stay tuned for more details.
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