From Natty Seltzer:
Just minutes ago, Natural Light Seltzer crashed the f***ing Catalina Wine Mixer…landing a chopper smack dab on top of a yacht docked at the festival.
This was no joke. Natty Seltzer hosted a yacht party at the Step Brothers-inspired event and had helicopters flying in and around Catalina Island. I mean…after all, one of our seltzers is the Catalina Lime Mixer.
And the person that landed that heli on the yacht? Comedian Trevor Wallace, who you might remember from that hard seltzer viral video from a brand too lame to name…
That brand sent him a cease & desist. Natty Seltzer sent him a deal...and a f***ing helicopter.
Earlier this summer, Natty Light got in on the seltzer game, launching two irresistible blends of fruit flavor with 6% ABV:
- Catalina Lime Mixer – when black cherry and lime become best friends
- Aloha Beaches – when mango and peach go beach mode
With the end of summer adventures and tailgating season at hand, these Natty Seltzer cans are ready to fly off the shelves and we want you and your readers in on the action.
Full PR:
NEW YORK,NY Aug. 12, 2019Where fun is needed, Natural Light goes, and crashing the seltzer party is our next destination. Natty is ready to rock the seltzer world today with the launch of Natural Light Seltzer, a new flavor-forward, 6% ABV beverage that is available in two irresistible blends of fruit flavors. Aloha Beaches combines mango and peach for a tropical feel, and Catalina Lime Mixer features black cherry and lime. This is the seltzer you never saw coming!
Natural Light Seltzer is rolling into stores nationwide August 12th, in 12 packs, 24 packs, and a 25 oz. single serve can with packaging that will get you into full-on "beach mode" all year round.
"The seltzer category is booming. It's part of a larger shift in consumption across America and we believe it has tremendous staying power," said Ricardo Marques, Vice President of Core and Value Brands at Anheuser-Busch. "We know plenty of Natty Light drinkers are also trying seltzer, so we want to meet that demand by bringing the fun of Natty into that space with an affordable price offering that fits their lifestyle."
Hot off the heels of Naturdays, the number one beer innovation of 2019, Anheuser-Busch is continuing to anticipate consumer trends with a new take on what a hard seltzer can be.
Now that Natty has crashed the seltzer party, we want to crash your party too! Tell us on social why your party needs more flavor and we may just deliver cases of Natural Light Seltzer right to your doorstep. Use the hashtags #NattySeltzer and #Sweepstakes on Twitter for a chance to win. 100 winners will win 10 cases* of Natural Light Seltzer to bring some fun to their fall parties.
Whether you're one of the lucky winners or buying Natty for your party, don't forget to Enjoy Responsibly – hydrate between Natty's and plan ahead for a safe ride.
Natty Seltzer Party Crash
No Purchase Necessary. Open to US residents 21+. Begins 8/13/19 & ends 9/8/19 ("Sweepstakes Period"). To enter, tweet the hashtags #NattySeltzer & #Sweepstakes during the Sweepstakes Period. See Official Rules at www.naturallight.com/nattyseltzersweeps.html for prizes & details. Msg & data rates may apply. Void where prohibited. *Cash equivalent in certain states.
About Natural Light
Natural Light was introduced in 1977 as Anheuser-Busch's first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment.
About Anheuser-Busch
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 12 flagship breweries, 12 craft partners, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 employees across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
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