Stella Artois is transforming the East River into a Riviera and city dwellers can still claim a coveted seat aboard a luxurious European Riva-style boat
NEW YORK, NY – July 30, 2019 – Starting today, Stella Artois is upgrading New Yorkers’ evening commutes and injecting European vacation-vibes into any occasion with 20-minute voyages aboard a fleet of classic, collector-owner, wood-trimmed Riva-style boats. So, if summer has you wishing you could be sailing on Lake Como in a fabulous boat, with the wind in your hair, and a cool beverage in hand - instead of dealing with your typical hot, delayed evening commute - then all aboard the Stella Artois East River Riviera.
From Tuesday, July 30th to Friday, August 2nd, the vintage boats will cruise along the East River Riviera - just like they’re coasting along the French Riviera - between North Cove Marina at Brookfield Place in Battery Park City (on West Street) and ONE°15 Brooklyn Marina in Brooklyn Bridge Park (12 Joralemon Street) from 4:00 p.m. – 8:00 p.m. daily.
And while all of the sea-bound voyages have sold out, consumers still have the chance to get a seat aboard one of the luxurious Riva-style boats! All people have to do is share a photo of how they’re summering with Stella using #SummerLikeVacation and #contest along with a Stella logo on Instagram or Twitter.* Ten lucky guests will be chosen each day. To find out more, please visit www.stellanycriviera.com/FAQs.
Stella’s efforts to give New York City a taste of the Riviera are part of the brand’s “Summer Like You’re On Vacation” campaign, aiming to show consumers that “vacation” isn’t about where you are, it’s about how you see things. It can happen anywhere…even on the East River.
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