From Iron Hill:
In celebration of the 15th anniversary of the Benchmark Twilight Cycling Classic, Iron Hill Brewery is teaming up with the event’s title sponsor, Benchmark Federal Credit Union, to brew a collaboration beer called “Feel the Rush.”
Reporters are invited to climb a ladder to the top of Iron Hill’s 10-foot-tall mash tun,where they can assist in the most critical (and visual) part of the brewing processinside Iron Hill’s brew house. The 690lbs of grain will be shoveled out of the mash tun after the sugar is rinsed out of it. This lines up with the start of the boil in which a small number of hops is added, and a large dose of hops are added after an hour of boiling.
There will also be a ceremonial ringing of the official Benchmark Twilight Cycling Classic cow bells as the first hops are tossed into the brew. Cow bells are a signature feature at the Benchmark Twilight Classic, as thousands of race fans ring the bells while cheering on their favorite pro cyclists during this free, twilight pro cycling event through the cobblestoned streets of downtown West Chester.
WHEN: Monday, July 22, 2019
11:30 AM-12PM
WHERE: Iron Hill Brewery & Restaurant
3 West Gay Street, West Chester, PA 19380
MEDIA CONTACTS: Kristen Stewart, 215-508-3004 (cell), Kristen@nousoma.com
Mackenzie Maloney, 570-299-9190 (cell) mackenzie@foodshelter.com
Included on the brew crew and available for interviews are: Kevin Finn, Chairman of the Board at Iron Hill Brewery & Restaurant (original bike race sponsor before passing the torch to Benchmark Federal Credit Union); Daniel J. Machon, Jr., President and CEO of Benchmark Federal Credit Union (title sponsor of the Benchmark Twilight Cycling Classic for the past 3 years); Mark Yoder, President of the Greater West Chester Chamber of Commerce (organizer of the Benchmark Twilight Cycling Classic).
More on the Benchmark Twilight Cycling Classic:
Now entering its fifteenth year, the 2019 edition of the Benchmark Twilight Cycling Classic, sponsored by Benchmark Federal Credit Union, will find West Chester, PA, once again pulling out all the stops. Taking place on Saturday, August 10, 2019 from 3:00 PM to 9 PM, family-friendly activities fill the side streets before the sun goes down, and professional cyclists race full throttle through downtown West Chester on a challenging .6-mile course covering eight city blocks. This year’s Benchmark Twilight Cycling Classic will again be free to the public and is also the final race of the USA CRITS Championship Series, making it the last opportunity for riders to improve or hold on to their standing before the Finals in September.
“Over the last decade and a half, this iconic race continues to attract almost 20,000 people
from all over the region to downtown West Chester, creating solid economic impact and
positive image enhancement for the borough,” said Mark Yoder, President and CEO of the
Greater West Chester Chamber of Commerce, the organizing body of the event.
“We are proud to once again support West Chester’s signature summer event,” says
Benchmark Federal Credit Union President and CEO Daniel J. Machon, Jr. “West Chester is
our home. And as the only federal credit union that exclusively serves Chester County, we
value the opportunity to be title sponsor for this great event.”
- B-roll is available of the Benchmark Twilight Cycling Classic upon request.
- Explainer of complete brewing process can be found here.
About the Benchmark Twilight Cycling Classic:
Sponsored by Benchmark Federal Credit Union, the Benchmark Twilight Cycling Classic takes place on the streets of downtown West Chester, PA. The iconic event offers a wide range of exciting racing action and family-focused festivities that include the Iron Hill Twilight Pro Men’s Criterium, the Wilmington University Pro Women’s Criterium, Rothman Institute Amateur Criterium, West Chester Dental Arts Kids’ Race, Tolsdorf Trike Challenge, Chester County Hospital Community Festival and MacElree Harvey Kids’ Zone.
About Greater West Chester Chamber of Commerce:
The Greater West Chester Chamber of Commerce, located in the heart of Chester County, PA is a membership based not-for-profit organization providing resources, advocacy and educational opportunities to help local businesses and entrepreneurs build relationships, promote their business, grow their network, address their most serious business challenges and become an integral part of the community. www.GreaterWestChester.com
About Iron Hill:
Named after the historic Revolutionary War landmark in Delaware, where General George Washington battled the British, Iron Hill is among the most enduringly successful craft brewers in the United States. Its 22-year consecutive medal-winning streak at national and international competitions is the longest by any independent craft brewery.
Founded by home brewers Kevin Finn, Mark Edelson and restaurateur Kevin Davies in Newark, DE in 1996, Iron Hill Brewery & Restaurant has blossomed from one restaurant and brewery to 16 locations up and down the East Coast, including Pennsylvania, Delaware, New Jersey and South Carolina. Each brewery/restaurant has their own scratch kitchen and craft brewery, allowing individual chefs and brewers the creativity to pair the freshest ingredients with the highest quality grains and hops. For 22 years, Iron Hill has incorporated beer in everything they do. As a result, Finn, Edelson and Davies are viewed as innovative business leaders in their home state of Delaware and in the Mid-Atlantic region. They started Iron Hill at a time when small breweries were just beginning to gain mass appeal around the country and their entrepreneurial, forward thinking helped build them into what they are to date. Each individual location has its own head brewer. Each location dedicates itself to the freshest ingredients and friendly atmosphere for all age groups – helping change overall perceptions about brewpubs one meal, one pint, one community at a time.
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