Advice From The Trail: Creature Comforts On Building A Brewery Brand

From RadCraft & Creature Comforts:

We’re excited to continue our RadCrafter series! Each volume of Craft Marketing showcases a Featured Crafter— a craft marketing professional who is crafting content, telling stories, and curating resources about the beer industry. RadCrafters are helping to shape and share the culture that is craft beer. 

For this edition we reached out to Chris Herron, co-founder and CEO at Creature Comforts and picked his brain about beer, brewing, and what it takes to build a strong brand that resonates with consumers in today’s craft beer market

Before Creature Comforts Brewing Company became Georgia’s craft beer darling, the brand was a source of the Decatur neighborhood’s lure. Launched underground by offering samples of homebrew to bars. Each beer had its own psychedelic creatures drawn by friend Julian Bozeman which he called “Creature Comforts”. Beer drinkers were curious, and they sought out the latest creations— the artwork too. The Creature Comforts brand was born.

HERE'S CHRIS' ADVICE FROM THE TRAIL

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