So ICYMI, we like to use our one-time, limited distribution Hype cans to make satirical plays on various pop-culture favorites. The craft beer can is the new album cover...less formulaic "product" packaging and more zeitgeist-driven reflection on the moment we released the beer -- itself a work of art, really. When we made a milkshake stout, we thought of our favorite -- EVERybody's favorite -- milkshake-y icon. The name In-N-Stout wrote itself. But obviously an entity like In-N-Out needs to keep knuckleheads like us from warping their public love, so they wrote us an amazing letter with no fewer than NINE beer/whiskey puns laced throughout.
Just to be perfectly clear, we are not releasing this can tomorrow. We will be releasing the stout in a different package and serving in n out to the first 100 guests at 4. 12 cases are going to the distillery, 12 to @sevenstillshardfrescostaproom and five cases are going to the @sevenstillsnobhill. Cans are $10 each of four for $36, limit 8pp. The beer is a barrel aged imperial stout with vanilla chocolate and strawberries added and clocks in at 13.5%. We are also releasing six unique variants at our locations and several bars in the bay. 15 cases also made it out to distro around sf with a limit of one case per account so make sure to grab one if you see it on the
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