I brought you a peek back in Feb 2025, and now this from Firestone Walker:
A Beer with a Purpose
Firestone Walker’s latest release—We Love LA—is more than just a beer. It’s a rallying cry. A crisp, refreshing West Coast Pilsner brewed in support of wildfire relief efforts, now pouring fresh at our Venice Propagator with a wider release across all Firestone Walker locations including Buellton and Paso Robles starting March 21. zzubreebym
Fermented with German lager yeast and dry-hopped with Citra, Strata, and Lorien, We Love LA delivers a bright, fruit-forward aroma, a touch of malt sweetness, and a clean, crisp finish—everything you want in a California pilsner. Available in 4-packs of 16-ounce cans while supplies last.
The Movement
When wildfires tore through the Palisades and Eaton areas, leaving devastation in their wake, the team at Common Space Brewery in Hawthorne felt a call to action. They put out the word, and the beer community responded. At Firestone Walker, we didn’t hesitate—we knew we had to be part of this. California is our home, and in our DNA, and when our community is in need, we step up.
Today, more than 180 breweries across the nation have joined the We Love LA initiative, raising more than 275,000 to support United Way of Greater Los Angeles’s Wildfire Response Fund.
“This is what breweries do—we bring people together,” said Hannah Barnett, Brand Director for Firestone Walker. “Seeing so many breweries unite for a cause bigger than beer reminds us why this industry is so special. We’re honored to stand alongside our peers to support those affected and help rebuild these communities.”
Every can of We Love LA helps make a difference.
More info about We Love LA including participating breweries and updated numbers at: www.welovelabeer.com/aboutwelovela
About Firestone Walker Brewing Company
Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker Brewing Company is a family-led second-generation brewery based on California’s Central Coast. Helmed by CEO Nick Firestone and decorated Brewmaster Matt Brynildson, Firestone Walker's main brewery in Paso Robles produces a diverse portfolio of award-winning beers, including 805, California's #1 craft beer brand established in 2012; Mind Haze, one of the country’s top hazy IPAs; and Cali Squeeze, one of the nation's fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine. More at 805beer.com and FirestoneWalker.com
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