PETALUMA, CA ., June 26, 2018 Today, Lagunitas Brewing Company, the brewery responsible for the #1 selling IPA in the world and backed by a 25-year history of making dank, funky and creative craft brews, announced the launch of Hi-Fi Hops, available July 30th. This IPA-inspired sparkling water is made using everything Lagunitas knows about hops and infused with THC and/or CBD (depending on your vibe). This new beverage collaboration with AbsoluteXtracts is yet another example of Lagunitas’ creativity at the intersection of culture, marijuana and craft beer, and marks the first time a major brewery has successfully and legally been represented in the THC-infused beverage space. At its core, Hi-Fi Hops is inspired by our IPA, tastes as refreshing as water (yeah, no calories or carbs!) and gives you the chill of sun-grown cannabis from AbsoluteXtracts, a CannaCraft brand.
Hi-Fi Hops is not the first chapter in the love affair between cannabis and Lagunitas, but it is one of the most exciting. The idea of being a part of a no calorie beverage infused with cannabis seemed like a perfect next step in our product innovation and a natural way to marry our past with our future.
Hi-Fi Hops, which is expected to hit California dispensary shelves and lips this July, will be available in two dosages, one with 10 mg of THC and one with 5 mg of THC and 5mg of CBD – which our friends at CannaCraft say makes it a perfect drink for everyone from casual cannabis dabblers to long-time tokers.
“We have come to realize that our passion for hops is a big part of our passion for beer,” said Jeremy Marshall, Lagunitas Brewmaster. “We often dream of hops and their cannabis cousin partying together at their family reunion and wanted to bring this party to life in a drink. We believe it’s high-time that good beer inspired a provocative yet refreshing tasting non-alcoholic alternative – bubbly, aromatic, bitter, fruity and herbaceous with no gluten, no carbohydrates and a smidge of California sun-grown cannabis in every sip.”
Lagunitas makes beer, and surprise (!!!), it’s quite frowned upon when breweries try to make other awesome buzz-inducing beverages, especially if they include THC. So the company turned to CannaCraft, one of California’s largest cannabis manufacturers. With Lagunitas supplying the tasty, IPA- inspired sparkling water, CannaCraft takes on the THC-infusion process, and applies methods to ensure that THC is evenly dispersed throughout the beverage – making every drop of the hop-based H20 consistently and dankly delicious.
Since Lagunitas’ founding, marijuana has helped fuel innovations and creativity for many of its most famous brews. From Censored (aka Kronik), Undercover Investigation Shut-down Ale, Waldos’ and SuperCritical, Lagunitas has not only been central to, but a leader and innovator in the cultural evolution of marijuana adoption, innovation and enjoyment.
Hi-Fi Hops will initially be available at dispensaries throughout California (sorry, rest of the world). While Hi-Fi Hops is an awesome beverage that anyone 21 or over can enjoy, we want to keep it away from kiddos, which is why the beverage will come in child-resistant packaging. To get the low-down on Hi-Fi Hops, come visit us at WWW.LAGUNITAS.COM/HIFIHOPS.
About Lagunitas Brewing Company:
Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993. From actually getting beers into bottles and onto the streets, Lagunitas looks to the future. From expanding the Petaluma Brewery to building a second in Chicago and soon a TapRoom in Azusa, CA to bringing its flagship IPA across the pond Lagunitas could probably make good beer on the Moon. Wherever you go, beer speaks, people mumble. More mumblings at www.lagunitas.com
About CannaCraft:
CannaCraft was founded in Santa Rosa, CA in 2014 with the mission of producing safe and effective cannabis medicine. With over 150-employees, the company currently manufactures three of California’s top-selling brands, AbsoluteXtracts, Care By Design, and Satori Chocolates in over a hundred products, including vaping cartridges and pens and other concentrates, packaged flower, infused chocolates, sublingual sprays and drops, topicals, capsules, and more. For more information about CannaCraft and their products, please visit www.cannacraft.com.
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