Boulder, CO . • June 6, 2018—Celebrating the spirit of collaboration and offering opportunities for beer lovers to enjoy new experiences, the Brewers Association—the not-for-profit trade association dedicated to small and independent brewers—announced the debut of Jameson Caskmates Barrel-Aged Beer Garden at the Great American Beer Festival (GABF).
The craft beer-focused activation addresses beer lovers’ growing demand for barrel-aged beers and will feature 17 small and independent Jameson craft brewery partners and their limited-edition Jameson barrel-aged beer in a setting that draws inspiration from their local neighborhoods. Participating breweries include 8th Wonder, Bale Breaker, Big Dog’s Brewery, Black Abbey, Captain Lawrence, Cigar City, DC Brau, Fat Heads, Foolproof, Fulton, Great Divide, Green Flash, Harpoon, Heavy Seas, Parish, Revolution and River Horse. The new, 12,600 square foot craft beer garden will be part of a nearly 100,000 square foot expansion of the festival floor, and joins PAIRED®, CraftBeer.com Pavilion and other craft beer and food occasion programs at GABF.
“For nearly four decades, GABF has served as a platform for brewers to showcase unique brewing techniques and for beer lovers to expand their horizons and intrigue their palates,” said Ann Obenchain, marketing director, Brewers Association. “The Jameson Caskmates Program offers a natural extension to craft beer and this new beer garden at GABF provides an exciting setting to satiate the thirst for barrel-aged beers.”
Brewers have long used whiskey barrels to age their beers and sales of barrel-aged beer have increased by 20 percent over the past three years. As part of the Jameson Caskmates Program, Jameson sends breweries across the U.S. used Jameson barrels from the distillery in Midleton, County Cork, Ireland. Those breweries age a variety of unique and neighborhood specific barrel-aged beers for sale locally.
GABF is the premier U.S. beer festival and competition, bringing together the brewers and beers that make the U.S. the world’s most diverse brewing nation. Since its inception in 1982, GABF has been growing and evolving along with the American brewing community and represents the largest collection of U.S. beer ever served, in the format of a public tasting event plus a privately judged competition. GABF will take place September 20-22, 2018 at the Colorado Convention Center in Denver, Colorado. GABF tickets go on sale August 1.
For more information, visit the Great American Beer Festival website.
Contact: Abby Cohen (on behalf of the Brewers Association) 646-695-7044
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, Homebrew Con™, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications™ is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association and the free Brew Guru™ mobile app. Follow us on Facebook, Instagram and Twitter.
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