NEW YORK, NY (May 14, 2018) – Two fanatics of their craft, DEF LEPPARD and ELYSIAN BREWING COMPANY have joined forces to bring you a one-of-a-kind beer, Def Leppard Pale (6% ABV) — a collision of legendary British ale with Northwest hops. Set to release in sync with the colossal co-headlined Def Leppard and Journey tour, Def Leppard Pale will be on sale starting May 23 (the second tour stop at Times
2020 packaging |
Union Center in Albany, NY). Available in artistically-designed 16oz cans and on draught at most Def Leppard concert venues and select restaurants, bars and pubs.
Def Leppard’s Joe Elliott stated, “I love craft beer — it’s the indie side of the beer industry. You get the rock ’n’ roll and the creative, and it tastes amazing. We can’t wait for our fans to try it!”
Joe Bisacca, Elysian CEO and co-founder stated, “Music has been a part of Elysian since its inception. We grew up watching Def Leppard music videos in the 80s, and now, to work and brew beer together is f****** cool."
At 6% ABV, Def Leppard Pale is a classic amber color with notes of caramel, citrus and pine. Cascade, Chinook, Simcoe and Magnum hops were used for bittering. Def Leppard Pale is approachable with a clean finish.
Music has been embedded in Elysian Brewing Company’s soul since its founding in 1996. Both co-founders are music lovers and call the birthplace of grunge, Seattle, home. From naming the seasonal favorite Superfuzz after a guitar pedal to brewing
Men’s Room Original Red for The Men’s Room Radio Show on 99.9 KISW The Rock of Seattle, music is engrained in the brewery’s DNA.
For Def Leppard, 2018 represents another milestone as the group unleashes its full catalog on digital platforms for the very first time and embarks on a massive worldwide co-headliner tour alongside longtime friends and fellow rock legends,
Journey.
About Elysian Brewing Company:
Three-time Large Brewpub of the Year at the Great American Beer Festival, Elysian Brewing Company operates four neighborhood restaurants and a production brewery and taproom in Seattle, Washington. Known both for classic styles and for flexibility and innovation, they have brewed over 500 different recipes since opening
ABOUT DEF LEPPARD PALE
Two fanatics of their craft, Def Leppard and Elysian Brewing have joined forces to bring you Def Leppard Pale - a collision of legendary British ale with Northwest hops. Def Leppard Pale is a classic amber color with notes of caramel, citrus and pine. It is approachable with a clean finish.
- Style: Pale Ale
- Malts: Premium 2 Row, Munich, CaraHell and Acidulated malts
- Hops: Cascade, Simcoe, Chinook and bittered with Magnum
- Body: Light
- ABV: 6%
- IBU: 37
- Availability: 16oz cans and on draught at most Def Leppard concert venues and select restaurants, bars and pubs during the tour, beginning May 23rd
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