COLORADO SPRINGS, CO . – The Mountain West Conference announced today a new multi-year partnership with Squatters Craft Beers and Wasatch Brewery (collectively, Utah Brewers Cooperative) which will serve as the official “Drink Responsibly” campaign sponsors for the MW.
The MW relationship and association within the collegiate sports landscape marks a first for Squatters and Wasatch, whose partnership will center on the Mountain West’s annual Men’s Basketball Championship and Women’s Basketball Championship. The 2018 conference tournaments will be held in Las Vegas, at UNLV’s Thomas & Mack Center, from March 5-9 (women) and March 7-10 (men).
During both season-ending tournaments, Squatters and Wasatch craft brands will be available in select venue areas. The league’s rights partner, Learfield’s Mountain West Sports Properties, secured the new relationship with Squatters and Wasatch on behalf of the MW.
“We have a great history of hosting our championship basketball events in Las Vegas, and this year we’re proud to welcome Utah Brewers Cooperative as our new partner and provide them this collegiate platform in which the drinking responsibly message can be shared,” said MW Commissioner Craig Thompson.
In addition to in-venue signage and visibility during the tournaments in Las Vegas, Squatters and Wasatch craft brands will receive digital exposure viathemw.com, video board branding, hospitality benefits and game fan features.
According to Amy Tangaro at Squatters and Wasatch, “This is new territory for our brands, and we're excited to have the opportunity to be involved with such a reputable conference as the Mountain West. Without question, the drinking responsibly message is always important to promote, and we are thrilled to leverage that initiative in conjunction with the conference.”
About Squatters Craft Beer and Wasatch Brewery:
Based in Salt Lake City, UT, Salt Lake Brewing Company is a craft beer brewer and brewpub operator that sells beer across 19 states under the Squatters Craft Beer and Wasatch Brewery brands. In 1986 Greg Schirf founded Wasatch Beers, Utah’s first microbrewery and brewpub in the resort town of Park City.Three years later, Jeff Polychronis and Peter Cole, founders of Squatters, opened Salt Lake’s first brewpub. In 2000, Squatters and Wasatch merged their microbrewery operations to create Utah Brewers Cooperative.
Combined, Squatters and Wasatch beers have won more than 100 awards at national and international beer competitions including the prestigious U.S. Mid-Size Brewery of the Year Award from the Brewers Association in 2010, a distinction that highlights the “statement-making” nature of their beer. Currently, the Company employs over 400 people and operates a commercial brewery, as well as six branded brewpubs.
To learn more about Squatters Craft Beers & Wasatch Brewery, visit the following websites: squatters.com, wasatchbeers.com and utahbeers.com. Or follow @squattersbeers and @wasatchbeers on social media.
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