At BrewDog one of our main driving forces is to shorten the distance between ourselves and you guys – the people who drink our beer. For a while we have wanted to do something special for the many craft beer fans in Australia who have supported us since day one, despite being thousands of miles from Aberdeenshire. You guys rock. So we are heading your way to say thanks in person.
BrewDog Australia will come to life in the awesome city of Brisbane.
Australia is as dynamic a place as exists on earth at the moment when it comes to beer, and we are pitching up in the capital of Queensland with a mission. Firstly – to supply our BrewDog community there with super-fresh craft beer, proudly brewed in the Sunshine State. And secondly, to collaborate with as many Australian craft brewers as we can. We want to share what we know and learn as much as we can along the way. It’s going to be quite a ride.
We love the communities that craft beer has engendered around the world; this is the true yardstick for our industry, and the major point of difference with the mass-produced alternatives. Keeping those connections going is what we are about. Growing the market share for independent craft breweries in Australia is a major reason why we are about to embark in the biggest project yet for our company. And all points lead us to Brisbane.
Brissie is awesome. We loved it from the moment we first set foot there; the passion and knowledge of the beer community is infectious. It’s a cool place to live and just as cool a place to do business. As such we will be brewing our core range there but also rocking a number of small-batch brews featuring as many local ingredients as we can get our hands on. Just think what we can do with fresh Australian hops!
We are fully intent on hitting the ground running and construction will start in Brisbane very soon. Our brewhouse there will feature a state of the art brewery, canning line, taproom and restaurant and it’s going to be an incredible addition to an already incredible area. From now until the moment the first can of Aussie Punk IPA rolls off the production line we will keep you updated every step of the way.
Brisbane! See you soon…
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