(ST. LOUIS; January 16, 2018)—Schlafly Beer announces today the release of Northeast India Pale Ale, the first beer in the 2018’s Hop Allocation Series. Part of the collection that features different hop-forward beers throughout the year, the Northeast IPA (8.0%, 35 IBUs) is a new brew for the line. Schlafly Beer’s take on the ever-growing popular style is a fresh, bold, unfiltered beer. Its bouquet of hops forges a true, welcoming flavor to the beer’s fruity aroma and juicy finish.
“The Hop Allocation Series gives us a chance to show how different brewing techniques and combinations of hops can offer a distinct IPA experience with each new release,” says Founding Brewer Stephen Hale. “We utilize kettle boiling and the process of fermented dry-hopping to create this Northeast IPA. We’ve had a lot of requests for this style so we’re excited to see how our consumer responds to the release.”
Schlafly’s Northeast IPA can be purchased on draft or in six-packs of bottles at the Bottleworks or Tap Room locations. The six-packs will also be available across Schlafly’s distribution region ($9.99) as well as on draft at select on-premise locations. For more on Schlafly Beer’s distribution, visit www.schlafly.com/beers/distribution. Future releases in the Hop Allocation Series include the return of hop-forward favorites of Rye IPA, American IPA, Double IPA and Tasmanian IPA as well as another new beer with India Pale Lager this summer.
About Schlafly Beer:
Schlafly Beer, St. Louis’ largest locally-owned, independent craft brewery, proudly offers over 60 unique styles of beer. Each is handmade at the Tap Room in Midtown St. Louis or Schlafly Bottleworks in Maplewood. Utilizing 120 hop varietals, 95 malts and grains, 30 different spices and fruits and 10 separate yeast 18 strains from around the globe, Schlafly also works with local suppliers for everything from farm-fresh food to packaging and labeling. As part of its commitment to sustainability, Schlafly donates spent grain to local farmers to feed their livestock and utilizes 100% renewable energy throughout its operations. The largest Missouri-owned-and-operated beer maker offers free tours of the Tap Room (2100 Locust Street) every Sunday from 12:30 p.m. to 4:30 p.m. on the hour and Schlafly Bottleworks (7260 Southwest Avenue) from noon to 5 p.m. every half hour on Fridays, Saturdays and Sundays. The brand continues to define craft across 12 states and throughout countless fine establishments, backyards and basement bars. Join us at either of our locations and on Facebook, Instagram, and Twitter. For a full listing of seasonal and year-round beers and for information on distribution, visit Schlafly.com.
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