LONGMONT, CO ., - Dec. 20, 2017 - Oskar Blues Brewery, instigators of the Original Craft Beer in a Can, has updated their full line of 12 and 16-packs with a bold yet classic new look. The fresh tone draws on the adventurous spirit of the iconic Dale’s Pale Ale 12-pack and spans the full line-up to include the rapidly growing-in-popularity CANUNDRUM Mixed 12-er.
Mama’s Little Yella Pils has had a facelift too, and is now available in 16-packs, alongside Beerito Amber Mexican Lager & Pinner Throwback IPA, which have seen success as 16-pack offerings.
Mama’s Little Yella Pils first rolled off the can-line in 2009 and is the #2 selling beer in the Oskar Blues line-up. Mama’s makeover highlights the bright, bold gold color of a classic lager and draws attention to the style, loudly stating PILS in the middle of the badge. No fine lines here. In addition to the updated 12oz can and the new 16-pack, Mama’s will also return with a 19.2oz single-serve “Stovepipe” can in 2018. Mama’s is an easy drinking, flavorful, classic pilsner with 4.7% ABV and 24 IBUs.
“Craft lagers, & Pilsners more specifically, are one of the fastest growing beer styles for craft breweries,” said Tim Matthews, head of brewery operations. “Unlike mass market Pilsners diluted with corn and rice, Mama’s is built with 100% Pilsner malt, specialty malts and Saaz and Aramis hops. We find it’s a ‘gateway beer’ for craft-curious drinkers who want to explore more challenging beer flavors."
The entire line of updated packaging will be introduced in retail locations to kick off 2018. Find Oskar Blues beer via https://www.oskarblues.com/beerfinder/
About Oskar Blues Brewery:
Founded 20 years ago in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with their hand-canned, flagship brew Dale's Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Colorado, North Carolina and Texas. Oskar Blues produced more than 200,000 barrels in 2016 and Dale’s Pale Ale earned the nation's top-selling craft can six-pack at U.S supermarkets.
The original craft beer canners continue to push innovation with creations like The CROWLER, Hotbox Coffee Roasters, B. Stiff & Sons Old Fashioned Sodas, The Oak Room, Oskar Blues Fooderies, REEB Cycles and the cycling inspired accommodations and event space at REEB Ranch in North Carolina. Oskar Blues is available in all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico, Sweden, Norway, Finland, Spain, France, the Netherlands, Belgium, Luxembourg, the U.K., Ireland, Australia, New Zealand, Chile, Brazil, and South Korea.
To keep up with all things Oskar Blues, visit http://www.oskarblues.com/
UPDATE 5 Jan 2018 from Oskar Blues:
We’re kicking 2018 straight in the aesthetics with bold new packaging for our lineup of 12-packs and 16-packs including Dale’s Pale Ale, Mama’s Little Yella Pils, Beerito Amber Lager, Pinner Throwback IPA, Old Chub Scotch Ale and CANundrum mixed 12-packs. The fresh, loud update speaks to the adventurous spirit of our flagship brew, the Original Craft Beer in a Can, Dale’s Pale Ale.
The biggest change is to Mama’s Little Yella Pils, which first rolled off the can line in 2009 and is the #2 selling beer in our line-up. It’s now available as a 16-pack; and the can itself has had a facelift to highlight the bright, bold gold color of a classic lager and draw attention to the style, loudly stating PILS in the middle of the badge. No fine lines here. In addition to the updated 12oz can and the new 16-pack, Mama’s will also return with a 19.2oz single-serve “Stovepipe” can in 2018.
“Craft lagers, and Pilsners more specifically, are one of the fastest growing beer styles for craft breweries.” Said Head of Brewing Operations Tim Matthews. “Unlike mass market Pilsner diluted with corn and rice, Mama’s is built with 100% Pilsner malt, specialty malts and Saaz and Aramis hops. We find it’s a ‘gateway beer’ for craft-curious drinkers who want to explore more challenging beer flavors.”
Look for the updated packaging at retail stores near you. Find it via the Beer Finder at https://www.oskarblues.com/beerfinder/
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