ESCANABA, MI . – Upper Hand Brewery is excited to announce packaging changes from twelve-ounce bottles to twelve-ounce cans beginning in Spring 2018. The cans, packaged in six-packs and specialty four-packs, will feature a new look that pays homage to the original labels, while establishing a stronger tie to their Upper Peninsula roots.
“Part of the allure of living in and visiting the U.P. is the amazing opportunities for outdoor recreation. Cans can go more places than bottles – whether exploring the trails, campgrounds, or beaches, we want our fans to feel comfortable bringing us long on their adventures,” said Laura Bell, CEO of Bell’s and Upper Hand Breweries.
The switch from bottles to cans also comes with a change to Upper Hand’s beer portfolio. Flagship brands UPA, Yooper Ale and Escanaba Black Beer will remain a part of the year-round brews offered by Upper Hand Brewery. In addition, an all-malt light lager, dubbed Upper Hand Light, will join the year- round brands upon their release scheduled for March. Upper Hand will release its first IPA in Summer 2018. 
ABOUT UPPER HAND BREWERY
Brewed on a 20-barrel system in Escanaba, Michigan, our beers celebrate the beauty and uniqueness of the north and our community. We may be a young brewery, but our roots run deep. Upper Hand beers are available throughout the Upper Peninsula, Northern Wisconsin and Minnesota. We brew our beer in the North, where it is meant to be enjoyed. We invite you to visit and enjoy not only our beer, but the wonder and beauty of Michigan’s Upper Peninsula. For more, visit upperhandbrewery.com. You can also stay in touch with Upper Hand on Facebook, Twitter and Instagram.
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