And so, we ended up across the table with some folks from Jameson before open time one day in the taproom. We had seen their Caskmates Whiskey on shelves in stores and bars we visited regularly. And being no stranger to whiskey ourselves, we'd been poured our fair share of shots alongside our own beers more times than we can count. Now we were talking about collaborating and trying our darndest to play it cool. Fast forward 5 months and we're on the doorstep of an incredible partnership we're excited to share with you.
The Jameson Drinking Buddies program is comprised of 16 breweries across the country and is focused on bringing together and highlighting the communities represented by each of the breweries' hometowns. When we heard them explain how much of the program centered around activating each of these 16 areas with fun events, special incentives, and hyper-limited collaborative beers we more or less said: "sign us up" right then and there. Being a partner also gives us the opportunity to make some new friends in New York next month (which happens to be one of Fulton's next new markets!) at the "Love Thy Neighborhood Brewery Fest".
In the weeks ahead we'll be releasing information on how, when, and where to get some of our super special "Drinking Buddies Irish Coffee Stout". In the meantime, keep your eyes peeled at your favorite liquor stores for incredible Jameson + Fulton Mail-In-Rebates and at bars for great Drinking Buddies deals. For those out east, come see us 10/14 in Brooklyn!
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