Boulder, CO – August 15th, 2017 — Avery Brewing Company, a Boulder-based craft brewery and maker of White Rascal Belgian-Style White Ale, is thrilled to announce the limited release of Chai High. This rich and robustly spiced brown ale is warming while also refreshing. Harkening the invigorating properties of an iced chai, this beer will set the mood for the colder months that will be approaching soon, while equally at home on a warm day.
When inspiration first hit Avery Brewing to create a chai spiced ale, the team couldn’t think of a better partner than Boulder based, Bhakti Chai. Renowned for not only their craft-brewed fair trade tea made with the highest quality sustainably sourced ingredients, Bhakti is also known as a leader in innovation and social action. The chai concentrate uses fresh pressed organic ginger from Peru, which gives Chai High its spicy kick that will awaken all senses.
“Demand for Chai High was overwhelming last year, signaling that customers are looking for alternatives to classic fall-style beers,” says Dustin LeMoine, Director of Sales at Avery Brewing. “We can’t be more excited to work with Bhakti Chai again due to their dedication to sourcing the utmost quality ingredients to give our customers that rich, spicy, & refreshing Chai High experience”.
“We’re thrilled to work with the amazing Avery team again to fuse the signature flavors of Bhakti with the smooth Avery brown ale for a true flavor extravaganza,” says Brook Eddy, the Founder of Bhakti Chai. “Two Colorado companies dedicated to craft-brewed beverages collaborating to create a love child – that is exactly why our state and industries are so amazing!”----
As a limited release, look for Chai High on the shelves of your favorite craft beer store in early August and throughout the fall and winter in 6-pack cans. Bhakti Chai and Avery Brewing Company will also be teaming up for a launch event in September. More details to come.
[EDITORS NOTE]: The addition of this beer as a fall release signals the end of Pump[KY]n.
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