NEW YORK, June 15, 2017 – Michelob ULTRA, the superior light beer that champions living an active and balanced lifestyle, is celebrating dads this Father’s Day by introducing #ULTRAdad, a call-to-action benefiting the GOOD+ Foundation that asks consumers across the country to share how their dad has gone the extra mile for them. Father, actor and fitness enthusiast Max Greenfield will kick off #ULTRAdad and bring it to life with a video alongside his dad that pays tribute to funny and heartfelt moments they’ve shared together.
“Being a father is a one-of-a-kind experience that brings different rewards and challenges every day,” said Max Greenfield. “I’m passionate about fitness and also always look forward to sitting down with my dad for a beer, so teaming up with Michelob ULTRA – a brand that celebrates the balance of both of these things – to honor dads this Father’s Day was a perfect fit.”
Beginning today through Father’s Day (June 18), Michelob ULTRA and Max are asking consumers 21+ to share stories on social media about how their fathers have gone the extra mile using the hashtag #ULTRAdad. Michelob ULTRA will donate $1 for every post with the hashtag used, up to $25,000, to GOOD+ Foundation’s Fatherhood Program. GOOD+ was founded by author and philanthropist Jessica Seinfeld, and to promote and expand fatherhood programs and father-inclusive practices across social service sites to help make families stronger.
“GOOD+ Foundation provides opportunities and support to help families outgrow poverty,” said Jessica Seinfeld, GOOD+ Foundation Founder and President. “Working with low-income fathers is an important focus of ours. This Father’s Day, Michelob ULTRA joins us in providing dads with the assistance they need to provide brighter futures for their families.”
Michelob ULTRA recognizes that it’s not easy to balance all the demands of being a parent while also keeping an active lifestyle. This is a time to champion those dads who go the extra mile and celebrate all of the #ULTRAdads out there.
“We’re excited to team-up with Max to support GOOD+ and celebrate dads who have gone the extra mile this Father’s Day,” said Azania Andrews, vice president, Michelob ULTRA. “Max embodies Michelob ULTRA’s celebration of an active, balanced lifestyle and serves as an example to all of the dads out there who strive to find that unique, personal balance each day.”
For more information on the campaign, please visit www.MichelobULTRA.com or follow @MichelobULTRA, #ULTRAdad.
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