Melvin Brewing starts 2017 ballin’ with the addition of Ted Whitney as its new National Sales Director. Whitney held the top sales position at 21st Amendment Brewery in San Francisco and joined Melvin Brewing on Jan. 6 ready to party and save the world 12 ounces at a time by getting beer from western Wyoming to the people and places who need it.
Melvin Co-Founder Jeremy Tofte said the interview process was short and Whitney came out on top, mostly because he was the only candidate Melvin was considering.
For his part, Whitney said he’s been talking with Tofte since he was knee high to a beer can. They’ve traded jokes and beers until it was finally time to party together for a minimum of 40 hours a week. Now that he’s part of the Melvin clan, Whitney says he’s ready to blow minds as part of a team redefining how beer is considered and consumed on a daily basis.
“Melvin has everything they need to succeed — attitude and beer. It will be a lot of fun to set records with them,” Whitney said.
Whitney has long been intrigued by Melvin’s beers and loves their philosophy, which aligns with one of his core values: people should love you or hate you, and if you leave them undecided you’re screwing up.
“The madness was too delicious to pass up. Beer needs more madness right now, not less,” Whitney said.
Furthermore, he said he’s tired of people not caring about or knowing were Wyoming is.
“We’re putting this state on the map . . . or at least this beer,” he said.
Whitney brings years of experience in sales, customer service and management to Melvin, and has a particularly impressive record of sales growth and market development within the craft brew industry.
In just three years at 21st Amendment, Whitney nearly tripled its distributors from 38 to 100 and boosted sales from 60,000 to 106,000 barrels, making 21st Amendment the 35th largest brewery in the U.S.
Prior to that, Whitney worked as the National Sales Director at Avery Brewing Company in Boulder, Co., where he consistently achieved double-digit sales growth and in six years multiplied sales by more than 400 percent. Whitney experienced early success in sales and management at other Colorado beverage companies and restaurants, in no small part because of his exceptional people skills.
Whitney has been passionate about craft beer since he was suspended for a weekend from the University of Colorado for brewing beer in his dorm room, a move that may have contributed to his brief stint in the wine industry before he realized he was trading wine samples for beer too often.
Whitney lives in San Francisco with his two children and looks forward to developing the madness, incorporating Wu-Tang into his daily routine along with tons of SMH and smiling, laughing moments from the beer world at large.
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