CHICO, CA — November 21, 2016 — Sierra Nevada Brewing Co. announced the promotion of Joe Whitney, a 10-year veteran of the company, to the newly-created position of Chief Commercial Officer. The promotion is one in a series of appointments to the Senior Leadership Team, including the Chief Operating Officer, Chief Financial Officer and Chief Supply Chain Officer roles. Whitney has witnessed firsthand significant change in the craft beer industry, having served in Senior Marketing and Sales roles for Boston Beer Company for 13 years and New Belgium Brewing Company for four years.
“As we continue to look to the future & plan for sustainable, long-term growth, having a Senior Leadership Team in place is crucial,” says Ken Grossman, founder and CEO of Sierra Nevada Brewing Co. “Joe has led the Sales and Marketing teams brilliantly throughout our development. Given the challenges facing the craft beer industry currently, there is no individual better suited to help us navigate these waters.”
“I couldn’t be more proud of the brand & the nearly 1,100 individuals responsible for its success,” says Joe Whitney. “I’m honored to be working with best-in-class Sales and Marketing teams during a very turbulent time in craft beer. Sierra Nevada’s quality and innovative spirit will continue to resonate with generations of drinkers long into the future. It’s our opportunity and responsibility to give them choices when they choose to drink.”
Whitney’s appointment creates a vacancy with the Vice President of Sales position, to be filled early in 2017.
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