Aeronaut Brewing & The Lights Out Collaborate On T.R.I.P. Beer

From The Lights Out:

The Lights Out and Aeronaut collaborate on T.R.I.P., the first studio album ever released on a can of beer. T.R.I.P. is a sci-fi album about traveling through parallel realities, and an imperial session IPA brewed with galaxy hops.
http://thelightsout.com
http://aeronautbrewing.com
Video by Coyne Creative | vimeo.com/coynecreative
Director of Photography: Erin Genett
Director/Producer/Editor: Leesa Coyne
Live Video: Mike Gill
Music: "The Last American Virgin" by The Lights Out
Interviews in order of appearance: Adam Ritchie (TLO), Ben Holmes (Aeronaut), Rishava Green (TLO), Matt King (TLO), Jesse James (TLO)

“A fragmented and highly-competitive media landscape means bands need to come up with new ways to release material,” said Ulf Oesterle, chair of the Department of Music and Entertainment Industries at Syracuse University. “Most beer and brewery collaborations are with legacy acts like AC/DC, Kiss, Iron Maiden and Queen,” he said. “None of them have used beer as a format to release a studio album.”

“The beer fuels your trip through the multiverse, and the album is the soundtrack to that journey,” said The Lights Out guitarist Adam Ritchie. “Aeronaut embraced the spirit of this album from the start, and was the perfect co-pilot to help us bring T.R.I.P. into this reality.”

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