Chandler, AZ (February 9, 2016) - SanTan Brewing Company knows that making great beer requires exceptional water, water that comes from the snow-capped mountains of northern Arizona. To ensure consistent quality of their award-winning Southwestern Style Ales and the longevity of their business, SanTan Brewing Company is teaming up with Crescent Crown Distributing and the National Forest Foundation (NFF) to launch “Tap to Top,” a campaign that helps Phoenix area residents understand where their water (and beer) comes from. The campaign promotes the Northern Arizona Forest Fund – a program that restores the National Forests in northern Arizona that provide clean, reliable water to the taps of valley residents and businesses.
“The time to act to improve Arizona forests is NOW! It is simple: Healthy forests equal clean water, which SanTan Brewing uses to make the highest quality, freshest, local beer,” said Anthony Canecchia, founder and brewmaster, SanTan Brewing Company.
Developed in partnership with the Salt River Project (SRP), the NFF’s Northern Arizona Forest Fund works with local governments, businesses and Arizona residents who want to invest in the lands and watersheds they depend on. The NFF then partners with the U.S. Forest Service, local nonprofits and private contractors to implement projects that reduce wildfire risk, improve streams and wetlands, enhance wildlife habitat, restore native plants, and limit erosion and sediment into Arizona streams, rivers and reservoirs.
This year Northern Arizona Forest Fund projects reduced high-severity fire risk on more than 3,700 acres with prescription burning, and reduced erosion and sedimentation along, 31 miles of forest roads. Numerous other local businesses are also supporting the Northern Arizona Forest Fund to help protect the water sources that are vital to the success of their businesses and local communities.
“Our National Forests provide us with unbelievable benefits, including clean air, wood products, recreation opportunities, a natural escape, and so much more,” said Marcus Selig, Interim President of the NFF. “Through this campaign, we hope that Arizona residents learn about another important service our National Forests provide – clean water that makes great beer!”
The “Tap to Top” campaign encourages individuals and businesses to support the Northern Arizona Forest Fund because maintaining watershed health is critical to the success of local businesses, the health and well-being of residents in the Phoenix-metro area, and to keeping fresh, local beer on tap across Arizona. Local beverage distributors, Finley Distributing and Canyon Distributing, have already committed to supporting “Tap to Top,” by making financial donations to support the Northern Arizona Forest Fund.
NFF, SanTan, and Crescent Crown Distributing are launching the “Tap to Top” campaign during Arizona Beer Week, encouraging beer lovers and the Arizona craft brewing industry to drink local beer and support the Northern Arizona Forest Fund. “Tap to Top” educational materials, including a short online video, are available at www.TapToTop.org.
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