2016 Big Game Beer Ad: New Belgium's Fat Tire Ale (Video)


From New Belgium:

With the Super Bowl almost upon us, and split loyalties causing quite the schism throughout the company (we’re headquartered in Fort Collins, Colo. [Go Broncos!] but also have a new brewery in Asheville, N.C. [Go Panthers!]), we found a unifying topic everyone at New Belgium can get behind: If our year-round beers were football players, which positions would the play? This is serious business, so we took some serious time to figure it out. Fat Tire Quarterback The stalwart, reliable leader who has called the shots since we first opened in 1991. Fat Tire’s watched the landscape of the game change dramatically over the years, and has been a pillar of strength during that evolution. It alwa...

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