In celebration of Super Bowl 50, Bud Light – the Official Beer of the NFL – is debuting 40 new NFL Bud Light can designs that highlight previous Super Bowl winners. This marks the first time that Bud Light will be customizing team cans for the Super Bowl.
Bud Light’s first-ever Super Bowl Series collection of cans builds on the success of Bud Light’s popular 28 NFL team specific-cans, released during NFL kickoff. Each design in the Series features logos from past Super Bowls and the teams that won them, or this year’s gold-infused Super Bowl 50 logo. The new cans hit shelves on Dec. 7.
“This year Bud Light has completely evolved its NFL sponsorship strategy, placing a strong focus on customization and localization to bring the pride and traditions of the NFL’s varied fan base to life, from new can designs to in-stadium experiences,” said Alexander Lambrecht, vice president, Bud Light. “We kicked off the season with new team-specific cans that were wildly popular with consumers. Our first-ever Super Bowl Series cans are the latest way that Bud Light is proving itself as the beer of the fan, helping fans connect with sports in new and unique ways.”
To introduce the Super Bowl Series cans, Bud Light is also releasing a new ad highlighting the unique can designs.Bud Light’s Super Bowl Series cans are the first of many exciting experiences Bud Light will unveil for Super Bowl 50 and represent an evolution of the recently signed new agreement between Bud Light and the NFL. The new agreement will enhance how Bud Light will use new assets and expanded marketing rights to connect in radically new ways with the sport, its teams, and most importantly its fans. 
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