Wednesday, October 7, 2015 -- Shmaltz Brewing Company is thrilled to announce the partnership with a new distributor for its home state of New York, Lake Beverage Corporation. The latest addition to Shmaltz's team of distributors across the country, Lake Beverage, enhances the regional retail presence and draft availability of the award-winning craft beer line: He'brew -- The Chosen Beer®. Shmaltz's distribution growth throughout Upstate New York comes on the heels of opening a new 20,000 square feet brewing facility in Clifton Park, NY. 100+ new Upstate New York bars, restaurants, and off-premise accounts have recently added Shmaltz's beers to their portfolio, and a notable 12,000 consumers visited the onsite tasting room since its opening (May 2013). Shmaltz increased its staff to 30 employees (many of which are new employees from the Albany, NY metro area) to oversee its latest capacity expansion from 20K barrels to 35K barrels per year.
"Lake Beverage is excited to add Shmaltz Brewing Company's fine craft beers to our current lineup of high quality ales and lagers," says John Mula, Craft & Import Manager of Lake Beverage Corporation. "Our talented team of experienced sales professionals is confident that launching Shmaltz's diverse array of award winning styles will prove a big success around greater Rochester. Brewed upstate and with a national presence, Shmaltz fits perfectly into the growth and excitement about Local New York State beers that can stand with the best craft beers around the country and beyond."
"We couldn't be happier with our decision to partner with Lake Beverage," says Jeremy Cowan, Founder of Shmaltz Brewing Company. "They have wholeheartedly embraced our craft beer portfolios and are excited as we are about growing our presence here in Upstate New York. The entire family at Lake Beverage has welcomed our brand and you can feel the level of enthusiasm from everyone in the company. We look forward to this exciting chapter of our growth with them."
This week, come join the Lake Beverage and Shmaltz teams at the following locations to sample exceptional brews from their line-up:
*Wednesday, October 7, 2015 @ Pittsford Pub (60 N Main Street, Pittsford, NY, 5pm): Hop Manna® & Jewbelation® will be on draft.
*Wednesday, October 7, 2015 @ Donnelly's Public House (1 Water Street, Fairport, NY, 6:30 pm): Hop Manna® & Slingshot American Craft Lager® available in 12 oz. bottles.
*Thursday, October 8, 2015 @ Beers of the World (2599 E Henrietta Road, Rochester, NY, 4 pm - 6 pm): Sampling of Shmaltz's portfolio.
*Thursday, October 8, 2015 @ Acme Pizza (495 Monroe Avenue, Rochester, NY, 7 pm): Hop Manna® and Messiah Nut Brown Ale® will be on draft.
Shmaltz's national wholesaler network expands to 35 states, and He'brew -- The Chosen Beer® is also available internationally in both Canada and Hong Kong.
For a full list of Shmaltz's distributors, please visit: www.shmaltzbrewing.com/HEBREW/distributors.html
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