From BrewDog:
It’s been five months since we launched Equity for Punks IV, our new generation of business model giving people who love our beers the chance to invest in our company and own a part of BrewDog. With our community of craft beer evangelists, we want nothing more than to change a world still dominated by bland, industrial beer.
And we have reached another milestone in that quest, setting a new world record in the process.
Equity for Punks IV has now passed the £10m mark – a ground-breaking figure for equity crowdfunding. According to MarketWatch, the previous high for an equity crowdfunded project in the world totalled $6m raised – so we have let fly a wrecking ball in that direction, to the tune of over double the amount. So make that two wrecking balls. And we are not finished yet.
Every penny raised will be invested in our business to help grow BrewDog for those who have become shareholders. Our Equity Punks are the heart and soul of our company, and we are stoked that the number of people who have invested has now reached 35,000. It’s like a football crowd cheering us on as we turn the key in the brewery lock each morning.
We will continue to use the investment of our Equity Punks to develop our eco-friendly brewery at Ellon, as well as our new state of the art facility in Columbus, Ohio. We’re actively looking at opening new bars (and stand by for an announcement on that subject at the end of this week), as well as employing more amazing people to add to our workforce, and continuing to make the very best beer we can.
As other craft breweries capitulate and hand their businesses to industrial brewing conglomerates, we will continue to invite the people who drink our beer to own a part of BrewDog, and involve them in the running of our company. This world record for equity crowdfunding is a marker in the sand for beer fans, amidst so many recent black marks for the craft brewing industry.
Putting the people who care in control is what we are about. And that won’t change. Ever.
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