Football. Foliage. Flannel. These are classic images that make us think of fall. But over the past five years Sam Adams has added the sight of shaky-armed competitors at bars across the country, holding one-liter glass steins of OctoberFest beer, to that list. Started in 2011, the Sam Adams Stein Hoisting Competition is comprised of local events at participating bars and restaurants across the U.S., and at larger Oktoberfest gatherings like the annual America’s Oktoberfest event in Cincinnati. Competitors are required to hoist a one-liter glass stein filled with Samuel Adams OctoberFest, with a straight arm, for as long as possible. If you sip, spill, or bend your arm, you’re out!
“We started our national Sam Adams Stein Hoisting Competition to pay homage to the more than 200-year-old German Oktoberfest celebration, which itself is the inspiration for our award-winning and highly sought after OctoberFest beer,” said Jim Koch, Samuel Adams founder and brewer. “We’re thrilled to offer craft beer lovers our 2015 batch of OctoberFest and to celebrate our Stein Hoisting Competition’s fifth anniversary in a big way.”
This year marks the first time that craft beer lovers across the country will have the opportunity to witness the final round of the competition in a unique way: via ABC’s Jimmy Kimmel Live. On October 13th, ABC’s hit late-night show will host the first-ever national Stein Hoisting Competition finals, where two winners – one male and one female – will each receive a Grand Prize trip for two to the 2016 Oktoberfest celebration in Munich.
Samuel Adams OctoberFest, one of the brewery’s most award-winning beers, is a deep red amber, medium-bodied märzen style lager with a rich malt complexity, a light Bavarian Noble hop note, and a smooth, sweet finish. First brewed in 1989, it is a perpetual drinker favorite with classic roasted malt character and sweet notes of caramel and toffee. To find local stein hoisting events near you, visit http://www.samueladams.com/steinhoisting.
How to get your hands on the Samuel Adams OctoberFest:
- Samuel Adams OctoberFest is rolling out now and will be available nationwide now through October in six-packs for a suggested retail price of $7.99-$9.99, 12-packs (bottles and Sam Cans) for a suggested retail price of $14.99-$17.99, 16oz cans for a suggested retail price of $1.99 to $2.49, and on draft. It is also available in the Fall Variety 12-Pack (which includes OctoberFest, Harvest Pumpkin, Hoppy Red and Boston Lager) for a suggested retail price of $14.99 to $17.99, and 24 packs for a suggested retail price of $22.99 to $24.99. Prices for each package vary by market.
- To find where Sam Adams brews are sold near you, visit:http://www.samueladams.com/find-a-sam
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