Payette Brewing Renames Outlaw IPA After Two Brothers Trademark

imageFrom the Idaho Statesman:

It turns out that Boise’s favorite Outlaw really is a lawbreaker — albeit unwittingly.

Payette Brewing’s Outlaw IPA will be rebranded by the end of the year, founder Mike Francis says. Two Brothers Brewing Co., a family-owned business since 1996, sent Payette a cease-and-desist letter.

Two Brothers also has an Outlaw IPA — and a trademark.

“It’s kind of tough with it being our bestselling beer,” Francis said Friday. “I don’t want to change it. But it’s kind of what we should do and have to do.”

Trademark issues are becoming increasingly common as the craft-beer industry flourishes. More breweries are opening and selling their beers in multiple states. It’s not just brewery on brewery, either. Boise Brewing, which opened in 2014, originally planned to call itself Bogus Brewing — until Bogus Basin Recreational Association voiced concern.


.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).