Today Tecate, which brought Chivas Del Guadalajara back to the U.S. in February by becoming the official sponsor for the team's U.S. activities, is excited to announce the next chapter of their "Bold Alliance" with Mexico's most popular football club. Kicking off on Tuesday, July 7th, Chivas Del Guadalajara will begin a special five game season – taking place in stadiums throughout California and Texas.
This bold alliance with Chivas Del Guadalajara is part of Tecate's sports engagement platform, dubbed, "Taste of Triumph," which immerses bicultural Hispanic consumers 21 and older in the sports they love ranging from soccer and boxing to auto racing.
"In many ways, Tecate is to beer what Chivas Del Guadalajara is to soccer. Whether you're an avid soccer fan, or new to the sport, the team represents the very best and boldest that soccer has to offer," said Gustavo Guerra, brand director for Tecate. "Knowing how passionate our audience is about soccer, we wanted to thank them for their loyalty and great taste, and what better way to do that than to fill the summer with two of their favorite passions – Chivas and Tecate."
The Chivas Del Guadalajara games will take place during the summer pre-season in July, wrapping up with a final match in September in California, which will be announced in the coming weeks. The current schedule includes:
- 7/7 (7:30pm) – Chivas vs. Club Leon – Raley Field (Sacramento)
- 7/10 (8:00pm) – Chivas vs. Club Atlas – Chukchansi Park (Fresno)
- 7/14 (7:30pm) – Chivas vs. Club Pachuca – Dell Diamond Park (Austin)
- 7/17 (8:00pm) – Chivas vs. Rayados de Monterrey– BBVA Compass Stadium (Houston)
For additional details on Tecate's "Taste of Triumph," the sponsorship of the Chivas del Guadalajara, or to speak with a Tecaterepresentative about the brand's support of soccer, please contact BRAYA US at HUSA@BRAYAUS.com.
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