MILWAUKEE, WI (May 5, 2015) — Lakefront Brewery, Inc. announced today the release of their new USDA-certified
organic beer, Growing Power, as part of a partnership with Milwaukee-based nonprofit, Growing Power, Inc. Will Allen,
Founder and C.E.O. of Growing Power, and Russ Klisch, Co-Founder and President of Lakefront Brewery, will hold a
press conference on Thursday, May 7, 1:30 PM, at Growing Power’s location at 5500 West Silver Spring Drive.
The hoppy pale ale, fermented with a specialty Belgian yeast strain, is available nationally in 6-packs and on draft. A
portion of the beer’s proceeds will go to supporting Growing Power’s sustainable farming efforts. Both companies are
celebrating with a launch party at a local farm-to-table restaurant, Meritage, on Thursday evening, 6:00–8:00 PM.
The cooperative beer marks a long-standing relationship between the two companies. In 2001, Growing Power began
using way the brewery’s spent grain for composting, and in turn, Lakefront Brewery provided beer tastings at the
farm’s seminars. The two organizations “grew to see each other not only as business partners, but as social activists
in bringing good food, grown and produced locally and sustainably, to our communities,” Russ Klisch stated. “It is
hard to image anyone else in Milwaukee that shares our values more than Growing Power,” he concluded.
Will Allen stated the partnership between the two companies serves as “a strong example of how two companies that
work together over many years are able to demonstrate stewardship of a sustainable food system.” Allen went on to
say, “This sustainable food system will not only provide good food and drink to Milwaukee and beyond, but will also be
a catalyst to create more jobs and economic development in our city and around the nation.”
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