From Anheuser-Busch:
At Super Bowl XLIX in Phoenix, Bud Light brought the house down with the first-ever Bud Light House of Whatever. The epic weekend included unexpected experiences and concerts from top performers, including Nicki Minaj, Steve Aoki, Diplo and more. Now, the brand has taken the House of Whatever on the road, this time bringing the spontaneous fun to 20-something revelers at the hottest Spring Break locations across North America.
Bud Light put an Up For Whatever twist on four top spring break locations: Lake Havasu, Arizona; Panama City Beach, Florida; South Padre, Texas; and Cancun, Mexico. And just like at the first House of Whatever, the brand treated Bud Light fans 21 and older to an experience of grand proportions.
Each spring break activation featured fun parties and unique concerts from artists including Steve Aoki, Christina Milian, T-Pain, Ja Rule, Coolio, Chainsmokers, Con Bro Chill, Mase – whose performance was backed up by a gospel choir – and many more.
For some lucky spring breakers, the spontaneous fun won’t end with the vacation. At each location, Bud Light recruited individuals who truly embody the Up For Whatever spirit to audition for the chance to win a trip to attend this summer’s Whatever, USA.
For those who couldn’t make it to spring break, the brand is accepting auditions via Bud Light’s Facebook, Twitter and Instagram pages. For a chance to win, adults ages 21 and up can submit a 15 second video that illustrates their Up For Whatever mentality. Entries must be tagged with #UpForWhatever and #Audition.
To learn more and view the official rules, visit BudLight.com.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).