Samuel Adams & Great Divide Agree Not To Fight Over “Whitewater”

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From Westword:

"They had a lot of time and money into that beer, so I felt like we should work something out with them," he says. So Dunn called Boston Beer owner Jim Koch. After a lot of work and a lot of talking, the two came to what both sides called "a gentleman's agreement." 

"After some discussion, Great Divide consented to allowing us to continue to use the name 'Samuel Adams Whitewater IPA,' and we agreed that we would not seek to register the mark. We have both co-existed happily under this gentleman's agreement for several years and we wish him success with his new beer (it sounds delicious)," Paar says. "We'd always rather work together with a fellow craft brewer to come to an amicable solution and we were both able to do so here in a spirit of good will."


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