Here’s your first peek at a new series of malt beverages (aka “Beer”) coming to the U.S. market from Anheuser-Busch and Bud Light. This new series of beverages will capitalize on the success of their Bud Light “Rita” series of Margarita-like malt beverages by extending that range to mixed drinks. The series will be called Mixx Tail and as you can see by the video below, this sort of beverage is already available in other countries from Anheuser-Busch. Today we get to see the U.S. packaging for Firewalker Premium Red Hot Cinnamon Apple Cocktail (8% ABV, 288 calories/12oz serving), Hurricane Premium Hurricane Cocktail (8% ABV, 282 calories/12oz serving) & Long Island Premium Long Island Iced tea Cocktail (8% ABV, 276 calories/12oz serving). As you can see these new beverages will be packaged in 25oz and 11.5oz cans and I suspect we’ll see even more cocktails to come so stay tuned.
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/ Bud Light Launches NEW Mixx Tail Malt Beverages In .S. Markets - Firewalker, Hurricane & Long Island
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