No-Li’s “Small Brewery with a ‘Jump the Shark’ Attitude” Resonates in the Northwest Craft Beer Marketplace

Experimentation, Flexibility & Relationships Allow No-Li to Stand Out in the Craft Beer Industry

Spokane, WA… With over 3,000 craft breweries around the U.S., and more on the way, No-Li’s “small brewery with a ‘Jump the Shark’ attitude” continues to drive their growth and success in the Northwest craft beer market.

No-Li’s ability to stay agile, experimental, and build relationships with distributors, retailers, and customers alike, is proving their value in the industry.

“You can’t just show up to work every day and think your beer will move itself. The craft beer market is changing; it demands more TLC than ever before. You can either embrace it, or be left behind. We’re choosing to be the change, and that’s where our new beer releases & package sizes, small batch series, and barrel aging programs came from,” says No-Li’s Northwest Sales Leader Dylan McDonald.

In the last year, No-Li has released four year-round 4-packs, including the recently added “Rise & Grind,” an ale brewed with coffee, and has another 4-pack on the way this December. The brewery also launched their No Boundaries Small Batch Series, Expo Seasonal Series, and their Barrel Aged program within the last 12 months.

In addition to making waves around the greater Northwest, No-Li is resonating in their home market, the Inland Empire. The brewery was awarded “Best Brewery” in the Inlander’s “Best of the Northwest,” “Best Brewery” in CBS-affiliate KREM2′s “Best of Spokane,” and “Best Brewery” in Spokane/Coeur d’Alene Living Magazine.

“It’s not easy being one of the small breweries in America these days. With all of the competition now you either hit the market hard, or pack up your toys and go home,” says Michael Lay, No-Li’s Tacoma-based Sales Leader.

With their “small brewery with a ‘jump the shark’ attitude,” there is no doubt No-Li hits the market hard, and the results are in: No-Li is proving their worth, and is here to play.
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