Bud Light Whatever, USA - Day 1 (Video)


From Anheuser-Busch & Bud Light:

Whatever, USA kicked off in true #UpForWhatever style on Friday when 1,000 consumer winners were welcomed to the completely transformed town by the Mayor of USA. Friday’s #UpForWhatever activities included:

  • An epic Whatever Welcome Parade, featuring an appearance by the Mayor of Whatever, USA, fire breathers, miniature horses and a performance by Lil Jon.
  • Whatever, USA guests took part in a variety of unique Whatever, USA experiences including hype hop karaoke with Lil Jon, beer school with Bud Light brewmasters, an improv comedy performance, zorb human bowling, Twister with contortionists, town tours and concerts from Alesso, RAC, Charli XCX, DJ Stellar and DJ Jerzy.
  • Whatever, USA visitors lit up the night with LED jackets to create a user-generated light show during the night’s Alesso performance.

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