From Bon Apetite:
“We’re heading into an incredibly competitive era of craft brewing,” he says. “There’s a bloodbath coming.”
I’m onboard with America abandoning middle-of-the-road beer and exploring flavorful new directions. The highway, however, is getting mighty crowded. Hundreds of different beers debut weekly, creating a scrum ofsession IPAs, spiced witbiers, and barrel-aged stouts scuffling for shelf space. For consumers, the situation is doubly confusing. How can you pick a pint on a 100-brew tap list? Moreover, beer shops are chockablock with pale this and imperial that, each one boasting a different hop pun. When buying beer, I can’t count how many times I’ve assisted overwhelmed shoppers, playing the benevolent Sherpa in the wilds of modern brewing.
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