Lost Coast Sues Aviator Brewing Over “Great White” Shark Trademark

imageFrom Law360:

Law360, New York (July 30, 2014, 2:10 PM ET) -- California-based brewer Lost Coast Brewery and Cafe accused Aviator Brewing Company Inc. of ripping off its "great white" shark trademark in federal court on Tuesday, claiming the rival brewer is selling a wheat beer with a confusingly similar logo.

Lost Coast, otherwise known as Table Bluff Brewing Inc., claims North Carolina-based Aviator is selling a its "Mad Beach" wheat beer with a logo strikingly similar to its Lost Coast's “great white” trademark, which depicts a shark standing on a beach near a surfboard and holding a...
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