Anchor California Lager Launches in Cans, Benefits National Parks

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We brought you news of this new packaging from Anchor, and now the official details:

San Francisco, CA (May 13th

beer enthusiasts to help parks nationwide by purchasing Anchor California

Lager®, California’s first genuine lager reborn. Through two unique partnerships,

a portion of proceeds from Anchor California Lager sales will support the National

Parks Conservation Association and the California State Parks Foundation.

Anchor’s history, California’s first genuine lager, and our country’s state parks

were born in the second half of the 19th

to 280 state parks and 26 of America’s 401 national parks. To celebrate that

unique heritage, Anchor Brewing Company has partnered with the National

Parks Conservation Association and the California State Parks Foundation to

support their efforts to conserve and enrich the natural beauty and history of

parks nationwide.

Beginning in May 2014, Anchor California Lager (4.9% ABV) will also be

available in 6-pack cans both nationally and year-round, offering greater

convenience and versatility for outdoor activities.

“Parks are one of our most precious resources that everyone from coast-to-coast

can enjoy,” said Keith Greggor, CEO of Anchor Brewing Company. “Anchor

California Lager already has tremendous success supporting parks in our

home state and we look forward to supporting the National Parks Conversation

Association’s work protecting our national parks.”

, 2014) – Anchor Brewing Company is encouraging

Century. Today, California is home

Supporting National Parks

In February 2013, Anchor California Lager and its program to support state parks

were introduced in California. Based on the success of the California State

Parks Foundation partnership and the expansion of Anchor California Lager

nationally, we wanted to develop a program to also benefit parks nationwide.

We are proud to announce Anchor California Lager sales outside California

will support the National Parks Conservation Association (NPCA), the leading

nonpartisan national park advocacy organization, and their work to protect and

enhance America’s natural, historical, and cultural heritage for present and future

generations.

“As we continue to look for new ways to connect more Americans with our

national parks, we appreciate the support of Anchor Brewing and look forward to

partnering with one of America’s oldest breweries,” said Clark Bunting, president

and CEO of the National Parks Conservation Association.

Supporting California State Parks

Anchor California Lager sales within California have been supporting California

State Parks Foundation (CSPF) since February 2013. A portion of proceeds

from each case sold in California goes to the Anchor California Lager Grants,

which are part of the CSPF’s Discretionary Grant Program. CSPF is awarding

three grants from 2013 donations to parks across California, supporting a

number of programs including habitat and landmark restoration and research and

educational programs.

The Coastside State Parks Association – Perched on a cliff on the

central California coast, 50 miles south of San Francisco, the 115-foot Pigeon

Point Lighthouse, one of the tallest lighthouses in America, has been guiding

mariners since 1872. Its five-wick lard oil lamp, and first-order Fresnel lens,

comprised of 1,008 prisms, was first lit at sunset, November 15, 1872. Our grant

will be used to expand and ensure the future of a native plant nursery at Pigeon

Point Lighthouse and Half Moon Bay State Beach.

Empire Mine Park Association – Beginning in the late 1970s, staff and

volunteers at the Empire Mine State Historic Park recorded interviews with

former miners and supervisors to capture some of the history of the operation of

the mine. Those interviews were recorded on cassette tapes that are now quite

aged and fragile. Our grant will allow Empire Mine Park Associate to digitize

many of these interviews and materials, including selected text translations and

articles on the Association's website where they will be readily available to the

public.

Friends of Santa Cruz State Parks – Built in 1891/1892, the historic

Wilder horse barn is a key element of the interpretive experience at Wilder Ranch

State Park and a major teaching and functional tool of the Farm Animal Program.

Wilder Ranch State Park's uniqueness as a working dairy farm with both an

1840 adobe and a Victorian farmhouse situated on the California Coast is not

duplicated anywhere in the State Park system. Our grant will support a painting

project to preserve and restore the exterior of the barn.

Anchor Brewing Company has renewed its partnership with California State

Parks Foundation for 2014. Anchor California Lager sales within California will

continue to support CSPF and we look forward to supporting even more projects

within our home state.


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About Anchor California Lager

Anchor Brewing Company’s roots go back to the Gold Rush, long before

icehouses and modern refrigeration made traditional lagers a viable option.

In 1876—thanks to an ice pond in the mountains and a belief that anything is

possible in the Golden State—a little brewery named Boca created California’s

first genuine lager. Anchor California Lager is a re-creation of this historic beer.

Crisp, clean, and refreshing, its rich golden color, distinctive aroma, lingering

creamy head, balanced depth of flavor, and incredibly smooth finish are like no

other lager today. Made in San Francisco with two-row California barley, Cluster

hops (the premier hop in 19th-century California), and Anchor’s own lager yeast,

Anchor California Lager is kräusened and lagered in the cellars of the brewery.

This all-malt brew is a delicious celebration of California’s unique brewing

heritage.

Anchor California Lager is available year-round in 6-pack cans, 6-pack bottles,

12-packs bottles, 22-ounce bottles, and on draught at select bars and restaurants

nationwide.

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