From Great Lakes:
April 2, 2014—CLEVELAND, OHIO—Great Lakes Brewing Company (GLBC) kicks off their inaugural Earth Day Tour on Saturday April 5, partnering with Keep Cincinnati Beautiful for a multi-site cleanup event and after party for volunteers.
Cincinnati is just the first stop on a month-long tour. GLBC has partnered with unique non-profit environmental organizations in 13 cities to sponsor service projects throughout April. Immediately following each Earth Day Tour service project, a partnering retailer in each city will host an after party for volunteers, featuring fresh award-winning GLBC beer on tap, and complimentary food. GLBC representatives will be on hand to give out prizes and connect with volunteers. All partner organizations will receive a monetary donation from GLBC to support their continued efforts. Several of GLBC’s Tour dates have already met their volunteer capacity.
“We’re thrilled to announce that many of our Earth Day Tour events are already sold out. The response has been so positive. We can’t wait to roll up our sleeves and work with these great organizations,” says Communications Specialist Marissa DeSantis.
Full event details and information on partner organizations are available at GLBCEarthDay.com, the official website and volunteer hub of the GLBC Earth Day Tour. The website will feature photo and video highlights as the tour progresses, and will link to GLBC’s fan photo site,FriendsofGLBC.com, where fans can post photos of their Earth Day themed good deeds to win GLBC merchandise throughout April.
The GLBC Earth Day Tour demonstrates a commitment to strengthening community partnerships through eco-oriented service projects, and will further spread the company’s triple bottom line philosophy where GLBC beer is sold.
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