Looks like Goose Island will be jumping on the Session IPA bandwagon. Today you get your first peek at Endless IPA, a new limited release Session Ale coming from Goose Island. This beer will be packaged in 12oz bottles and kegs (possibly cans in the future) and come in at 5% ABV and 35 IBU. 
UPDATE: This beer will be coming in April according to USA Today:
Goose Island plans to release 18 new beers this year, a dozen of which will be available nationally (bringing its national beers to 17). New national releases include the 312 Urban Pale Ale, due to launch in March, and three seasonal single-hop beers using hops grown at the brewery's hop farm in northern Idaho. The first is Ten Hill Pale Ale, released nationwide on Dec. 2, 2013, and Endless IPA, a hoppy, lower-alcoholic (5.2% ABV) session ale coming in early April. Next is a Rambler Red ale in late summer.
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