/ / / Bud Light Platinum Game Play Design w/Bluetooth, Temperature Sensitive Ink & Light Up Interaction

Bud Light Platinum Game Play Design w/Bluetooth, Temperature Sensitive Ink & Light Up Interaction

1/29/2014 06:41:00 AM ,

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Before you run out and try to buy these (yet), this is just a design study done by Holly Wren Hofgaarden for Anheuser-Busch and Bud Light Platinum.  The design would allow you to interact with the live game and the packaging would have a Bluetooth LE chip in the lids (and can bases) that would link to your Smartphone.  The design also has temperature activated ink to sense the optimum temperature for drinking.  As if that’s not fun enough, the design concept calls for a small batter in the packaging that would cause the graphics to light up when triggered by Bluetooth.
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