From Samuel Adams:
BOSTON, MA – Samuel Adams has announced that its new 473ml “Sam Can” is coming to Canada.
Developed over the course of two years of research and testing, the distinctive package was launched earlier this year in the US, after the brewery’s founder Jim Koch was convinced that it would meet his strict standards.
“The debate over bottles vs. cans has been a sticking point for brewers in the craft beer community for years,” says Koch in a press release. “In the past, I had my doubts about putting Samuel Adams in a can because I wasn’t convinced that Boston Lager would taste as good as it does from a bottle. But cans have changed. And I believe the can we designed provides a slight, but noticeably better drinking experience than the standard beer can.”
473 ml “Sam Cans” of Samuel Adams Boston Lager will be available soon at select LCBO outlets in Ontario, retailing for $2.85 per can. Distribution plans for other provinces are yet to be announced.
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